Overview
Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.
Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. The course shows you how to build asocial media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.
Learning Outcomes
After you complete this course, you will be able to:
- Define terms related to social media branding
- Create a strategy for your social media brand
- Describe various social media platforms and identify what platforms fit your brand
- Communicate effectively over social media
- Deal with negative feedback and criticism
- Create a social media playbook to guide brand ambassadors
- Evaluate your brand strength and revise your strategy
Course Outline
- 2.1: What is Branding?
- 2.2: What is Social Media?
- 3.1: Key Ingredients for Your Branding Strategy
- 3.2: Pre-Assignment Review
- 5.1: Choosing the Right Platform for Your Brand
- 5.2: Making Connections
- 5.3: Looking at the Options
- 6.1: What’s In a Message?
- 6.2: Making Connections
- 6.3: Dealing with Negative Feedback
- 7.1: Making Connections
- 8.1: Developing Social Media Guidelines for Your Brand
- 8.2: Making Connections
- 8.3: Letting Others Speak For You
