Overview
This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. It includes information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This course includes sessions on search engine optimization, e-mail campaigns, pay per click advertising, and more.
Learning Outcomes
After you complete this course, you will be able to:
- Determine how your Internet marketing strategy fits with your overall marketing plan
- Apply techniques to influence and engage your target market
- Weigh the value of using a distribution service for e-mail marketing campaigns
- Get started with search engine optimization
- Use online advertising to boost your marketing results
- Adjust your Internet marketing plan based on metrics and reporting
Course Outline
- 2.1: What it Looks Like
- 2.2: Popular Strategies
- 3.1: Leveraging What You Already Have
- 3.2: Making Our Way through the Marketing Process
- 4.1: Sharing Messages
- 4.2: Making Connections
- 4.3: Making it Real
- 5.1: You Can Do It!
- 5.2: Getting Your Message Out
- 6.1: What is SEO?
- 6.2: Understanding Search
- 6.3: The Search Engines
- 6.4: Alternative Search
- 6.5: Optimizing Keywords
- 6.6: Working With Others
- 6.7: Making Connections
- 6.8: Monitoring Search Engine Ranking
- 7.1: What is Advertising?
- 7.2: What Service Should I Use?
- 7.3: Making Commitments
