Overview
Opportunities to take a regional business into the global market make it possible to strategically, smartly, and profitably accomplish more than you can by staying local. To prepare, you need to set your business up for success by being open to learning, to applying new ideas, and to continually reviewing how you can create success in the global market.
Topics such as trade financing, regulatory considerations, international business planning, sustainability, and much more are included in this course. The course is well suited for small and medium sized business leaders as they prepare to take their company into the global marketplace.
Learning Outcomes
After you complete this course, you will be able to:
- Describe the complexities of doing business in a global context
- Discuss trends in global business
- Apply strategies and tools needed to help shift a regional business into a global enterprise
- Closely evaluate your current business operation and determine its readiness for moving into a global marketplace
- Create an international business plan and prepare it for implementation
Course Outline
- 2.1: Defining Globalization
- 2.2: Factors in Globalization
- 2.3: Exercising Knowledge (Pre-Assignment Review)
- 2.4: Debrief
- 2.5: Take on the World
- 3.1: Evaluating Your Options
- 3.2: Understanding Trade Agreements
- 3.3: How Trade Transactions Work
- 4.1: How Services Are Traded
- 4.2: How Goods Are Traded
- 4.3: How Intangible Products Fit In
- 4.4: What’s Your Value?
- 5.1: What is E-Commerce?
- 5.2: Protection of Information
- 5.3: Basic E-Commerce Business Models
- 5.4: Give It A Go
- 5.5: E-Commerce Goals and Models
- 6.1: Bridging the Cultural Gap
- 6.2: Stepping Over the Cultural Gap
- 6.3: Building Relationships
- 6.4: Debrief
- 6.5: Is There a Global Culture Developing?
- 7.1: Managing Multiple Currencies
- 7.2: Mitigating Your Risks
- 7.3: Basics of Trade Finance
- 7.4: Getting Paid
- 7.5: Trade Finance and Technology
- 7.6: Making Connections
- 8.1: Introduction to Supply Chain Management
- 8.2: Identifying and Meeting Documentation Requirements
- 8.3: Security and Safety
- 8.4: Negotiating Market Entry
- 9.1: International Regulations
- 9.2: Extraterritoriality and Fair Trade
- 9.3: Health and Environmental Regulations
- 9.4: Getting the Right Advice: The Legal Bits
- 9.5: Testing the Waters
- 10.1: The Ethical Conundrum
- 10.2: Making Connections
- 10.3: Different Points of View
- 10.4: Making Connections
- 10.5: Corporate Social Responsibility
- 10.6: Sustainability
- 10.7: Codes of Conduct
- 11.1: The AAA Approach
- 11.2: Leveraging Triple A
- 11.3: Making Connections
- 12.1: A Business Framework
- 12.2: Outlining the Plan
- 12.3: The Planning Process
- 12.4: Market Evaluation
- 13.1: Getting Your Product or Service to Global Markets
- 13.2: Marketing Your Product or Service to Global Markets
- 13.3: Contingency Plans
- 13.4: Developing Product Names
