Overview
As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2021, e-commerce is expected to generate over $950 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce.
This program will teach you how to develop, market, and manage an e-commerce business, giving you a crucial advantage in today’s competitive market.
Learning Outcomes
After you complete this course, you will be able to:
- Describe what the terms e-commerce and m-commerce mean;
- Develop an e-commerce business plan;
- Evaluate e-commerce software options;
- Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process;
- Test, launch, and update your e-commerce site;
- Design engaging, responsive web content;
- Understand e-commerce payment options and choose appropriate options for your site;
- Use appropriate tools to track key e-commerce metrics;
- Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management;
- Create a marketing plan with all the essential elements;
- Market your online store using social media and other appropriate channels;
- Use discounts and promotions to market your e-commerce business;
- Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly;
- Protect your intellectual property; and
- Identify the rules and regulations that will govern your e-commerce businesses.
Course Outline
- 2.1: What is E-Commerce?
- 2.2: The Six Models
- 2.3: The Language of E-Commerce
- 3.1: What’s Your Goal?
- 3.2: The E-Commerce Business Plan
- 3.3: Making Connections
- 4.1: Looking at the Options
- 4.2: Test Driving
- 5.1: Your Internet Address
- 5.2: Navigating Through Your Site
- 5.3: Building Effective Product Pages
- 5.4: Shopping Cart Features
- 5.5: Optimizing the Checkout Process
- 5.6: Additional Site Elements
- 5.7: Pre-Assignment Review
- 6.1: Testing, Launching, and Updating
- 6.2: Making Connections
- 7.1: Designing Engaging Web Content
- 7.2: Building Relationships
- 7.3: Making Connections
- 10.1: Key Metrics
- 10.2: Tools to Track Data
- 10.3: Making Connections
- 11.1: Making Connections
- 12.1: Creating a Marketing Plan
- 12.2: Essential E-Commerce Marketing Channels
- 12.3: Marketing with Social Media
- 12.4: Making Connections
- 12.5: Creating Promotions that Make You Money
- 13.1: Protecting Your Customers and Your Business
- 13.2: Intellectual Property on the Internet
- 14.1: Trade Rules and Regulations
- 14.2: Privacy Regulations
- 14.3: Making Connections
