Overview
Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work. This course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music).
While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning like anniversaries, special birthday gatherings, weddings, and more. Essentially, we’re creating an effective and well planned design that is ready for implementation and can be used over and over again.
Learning Outcomes
After you complete this course, you will be able to:
- Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs
- Keep your event on budget
- Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags
- Determine whether partners, sponsors, and volunteers can help to make your event unforgettable
- Create an atmosphere of service that delegates will remember
- Select speakers and a master of ceremonies to add impact to your event
- Create a diversity plan
- Evaluate the process once it’s all wrapped up
Course Outline
- 2.1: Identifying Key Event Elements
- 2.2: Setting Goals and Objectives
- 2.3: Getting Organized
- 3.1: Pre-Assignment Review
- 3.2: The Real Budget
- 3.3: Getting Strict About the Budget
- 4.1: Doing Delegation Right
- 4.2: Getting the Right People Doing the Right Things
- 5.1: Benefits of Support
- 5.2: Step Up and Ask!
- 6.1: Getting the Word Out
- 6.2: The “Touch” Factor
- 6.3: Take-Away Planning
- 8.1: Setting up the Menu
- 8.2: Finding Food Solutions
- 9.1: Don’t Be Afraid!
- 9.2: The Edge of Etiquette
- 9.3: Think Space!
- 10.1: What Does It Mean?
- 10.2: Diversity Assessment
- 11.1: Introduction to Customer Service
- 11.2: Critical Elements of Customer Service
- 12.1: People in Your Event
- 12.2: People in Practice
- 14.1: Gathering Feedback from Delegates
- 14.2: Gathering Feedback from the Client
- 14.3: Designing Feedback
- 16.1: Things to Do
- 16.2: Managing Your Image
- 17.1: Creating the Conference Report
- 17.2: Holding the Post-Event Meeting and Thanking Those Involved
- 18.1: Creating an Event Plan Draft
- 18.2: Presentations
